Lauren Arevalo-Downes

Lauren is the Editorial Director of [a]listdaily and has been writing about music, food, social and digital media for over 11 years. She joined Ayzenberg Group in 2012 working in social media and prior to that held various jobs in marketing in the music industry.

Introducing AList Sessions, A New Master Class Event Series

AList Sessions, a new invite-only event series that will provide an intimate atmosphere for curated, focused discussions about…

How Legacy Makeup Brands Are Reaching Millennials And Gen Z

Reaching younger consumers as they are initiated into the world of beauty has always been a…

Red Bull Discusses Community-Driven Approach To ESports

As one of the first non-endemic brands to recognize the potential for eSports, Red Bull has…

Logitech Talks ESports And New Mouse Geared To Pro Players

Logitech has been a key member of the eSports ecosystem since 1997. With nearly 20 years…

Trump Tower Climber: Livestreaming As Large-Scale Conversation Piece

It is a curious time when the top news story of the day during the Olympics…

GamesBeat 2016: Everything We Learned

Miss GamesBeat? We’ve got the low-down. AR/VR Is Officially “A Thing” . . . Once You…

YouNow’s Paula Batson: “This Generation Demands To Be Part Of The Media”

Via Facebook Live, Ayzenberg’s Lindsey Buchanan sat down with VP of communications at YouNow, Paula Batson,…

Wirewax Discusses 360 Immersive Experience For EPIX’s ‘Berlin Station’

EPIX has released their first interactive 360-degree experience for the network’s espionage drama Berlin Station, which is set to launch…

Twitch’s ESports Evangelist To Brands: “It’s Not Simply: Buy ESports. Check.”

Twitch’s eSports evangelist, Andy Swanson, sat down with Ayzenberg’s Matt West to discuss how Twitch is…

NetEase’s Head Of Games Discusses Creating Globally-Appealing Games And VR

When Newzoo released their latest rankings of the Top 25 Companies By Game Revenues, China-based NetEase…

Is E3 Still Relevant? Marketers Say “Yes”

Last week, it became apparent that E3 as an event was in a state of transformation. Not…

[a]live: Social Video’s State Of The Union

From the infamous Chewbacca Mom to Buzzfeed‘s exploding watermelon, it’s clear that Facebook as a video…