The Evolution Of Brand Trust Measurement

Earlier this year, Starbucks went through a major brand trust crisis. When a Philadelphia Starbucks manager…

At Coachella, Brand Activations Are Starting To Matter As Much As Music

The Coachella festival, with marquee 2018 headliners like Beyoncé and The Weeknd, is a music fan’s…

Duolingo Adapts Social Strategy To Reach Bilingual Users

At the end of 2017, Duolingo, a popular online language learning service, did something unusual for…

Three Tips For Marketers Ready To Approach OTT 

With the ubiquity of smart TVs and streaming devices and the rise of cord-cutters, advertisers are…

3 Important Tips For Marketers Already Planning SXSW 2019

Hating on SXSW has become a major tech industry pastime, with floods of Twitter and LinkedIn…

Countries Host SXSW Activations To Market Diplomacy, Tech And Tourism

SXSW—more specifically, the SXSW Interactive Festival—has turned into a boomtown for diplomacy. Different countries emit their…

One Year Later, Instagram Stories Ad Strategies Decoded

On March 1, Instagram Stories celebrates the one-year anniversary of its official advertising rollout, which combines Snapchat-like aesthetics with…

A Quick Primer For Marketers Ready To Study Machine Learning

The rise of machine learning-derived technologies means new opportunities and projects for marketers—and a massive job…

Five Strategies To Bring Marketing And Engineering Teams Together

There’s a known gulf between marketing and engineering / IT teams. But despite differing work attitudes,…

Data Marketing Strategy For 2018: Prepare For A Flood

Artificial intelligence and chatbot tools generate data. A lot of data. Coping with the massive flood…

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