Will Drickey

Weatherbeaten, windswept-faced old hire and USC graduate Will Drickey covers the news and explainer beats. He has previously done editorial, outreach and research work for Rare Bird Books, Adsum Magazine and Network of One, but he doesn't expect you to have heard of any of them.

Two-Thirds Of Brands Are Bringing Programmatic In-House: IAB Report

Programmatic ad placement accounts for over 80 percent of digital ad spending, a number that’s not…

Sephora Wants To Provide Safe Spaces For The Trans Community With New Program

While beauty brands like Fenty have made significant inroads in inclusivity for people of color and other…

Kimberly-Clark Appoints Giusy Buonfantino CMO, And Other Hires

This week: Kimberly-Clark and Confused.com recruit new chief marketing officers, Sundial Brands creates the position of…

Zara Integrates Online And Offline With Re-Launched Digital Storefront

To keep up with the encroachment of digital retail on the physical sector, brick-and-mortar brands have…

Volkswagen Makes An Instagram Museum-Style Pop-Up With Jetta Haus

Tapping into both the zeitgeist of experiential marketing and the lasting influences of the Bauhaus, German…

All Commerce Is E-Commerce: CMO Council Report

With digital retailers continually proving to be an existential threat to the success of brick and…

Meet Tes: Westworld’s Mysterious Chatbot, Personality Test And Loyalty Program

Westworld‘s second season promises viewers further exploration into the questions raised by the first, and its…

IAB Report: 70 Million US Households Will Own Smart Speakers By 2022

As voice recognition and speech software becomes more impressive, marketers are starting to wonder if they…

With “Now Feel This” Concert Livestreams, Skullcandy Wants To Get Back To Basics

Headphone manufacturer Skullcandy got its start by focusing on musicians and music fans, and with its…

‘Jurassic World’ Wants You To Adopt A Dino

May 15 is National Dinosaur Day, according to Universal Pictures (though National Today disagrees), and to celebrate…

Survey: Toyota, Verizon, Walmart Among The Most Trusted Brands In America

In partnership with Ipsos Connect, Reader’s Digest has fielded its 2018 annual Trusted Brands survey, revealing both the…

Cisco Pulls YouTube Ads Indefinitely

Less than a month after Procter and Gamble made a wary return to Google’s flagship video…

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