Will Drickey

Weatherbeaten, windswept-faced old hire and USC graduate Will Drickey covers the news and explainer beats. He has previously done editorial, outreach and research work for Rare Bird Books, Adsum Magazine and Network of One, but he doesn't expect you to have heard of any of them.

For Mobile World Congress, Google Goes Global On AR, Voice

As thousands of marketers and executives prepare to fly out to Barcelona for Mobile World Congress,…

NBCUniversal Expands Adtech Team; Ford Appoints North American President

Highlights NBCUniversal is expanding its slate of advertising technology and measurement experts, bringing onĀ Ed Kozek as…

Pandora’s Programmatic Platform A Move To Prioritize Advertisers

Pandora internet radio is taking a split on its business plan, pushing its users toward ad-free…

Snapchat, Nike Team Up To Direct-Sell Air Jordans

After splitting its social and media features last year, Snap is shifting again to help retailers…

Universal Takes Action On Conduct Allegations Against Marketing Executives

Highlights Universal’s marketing department is undergoing major changes, after both Seth Byers and Scott Abraham, the…

Twitter’s First Profitable Quarter Hides Opaque Treatment Of Advertisers

For the first quarter in its history, Twitter has reported turning a profit, coming from increased…

Ad-Blockchain: Salon Gets Around Ad Blockers With Cryptocurrency

With ad blocking becoming so prevalent that browsers like Google and Yandex are implementing top-down efforts…

Shell Repackages ‘Make The Future’ Campaign For Tumblr Demographic

Furthering its “Make the Future” clean-energy cause marketing campaign from last year, Shell has partnered with…

IAB Recommends Blockchain To Cure Video Fraud Woes In Whitepaper

Blockchain is more than just Bitcoin: it’s got significant potential for industries outside of finance. In…

GameStop Finds Replacement CEO; Paramount, Fox Appoint Senior Execs

Highlights Video game retailer GameStop has named Michael Mauler as new CEO, ending a three-month search…

Yandex Adds Native Ad Blocker Weeks Ahead Of Google

Russian-language search engine Yandex has long been referred to as the “Russian Google.” But in the…

Bud Light Unveils ‘The Bud Knight’ For Super Bowl LII

Despite declining year-over-year ratings for regular season football games, NBC still expects to earn over $500…