Cannes Lions events are everywhere and there is so much to see and do for marketers, it might seem overwhelming. We’ve got your back—here are some of our top picks for marketing-focused events happening during the week.
Monday, June 18
Wake Up With The Economist
Each morning on the beach, a panel of three leading global CMOs from different sectors share insights into their industries and how they overcome challenges.
When: 10:30-11:30 a.m.
Where: Cannes Lions Beach, Outdoors
Speakers:
Marc Mathieu—CMO, Samsung Electronics America
Syl Saller—CMO, Diageo
Godert van Dedem—VP and CMO EMEA, eBay
Moderator: Rosie Blau—editor, 1843
Biometrics: The New Frontier in VR Brand Experience
This session explores how the effect of biometrics on brand/audience engagement while measuring VR campaign efficacy. Guests will learn how to to use live biometrics to create a real-time design feedback loop and learn about how the technology is used within the VR marketing space.
When: 11:30 a.m.-12:00 p.m.
Where: Interactive Stage, Palais II
Speakers:
Graeme Cox—CEO, founder, Emteq
Adrian Leu—CEO, Inition
Disruptive Creativity: The New Model For Marketers
This session will identify the link between creativity in communication and the innovation in products, services and business models by unicorns such as Tesla, Uber and Airbnb.
When: 1:00-1:45 p.m.
Where: Innovation Stage, Palais II
Speakers:
Emily Kraftman—head of marketing, UK and Ireland, Deliveroo
Sherry Li—general manager of global brand and PR, BYD
Vineet Mehra—CMO, Ancestry.com
Moderator: Doreen Wang—global head of BrandZ, Kantar Millward Brown
Future Consumer 2020
Analyst firm WGSN predicts what consumers might be like in the not-to-distant future and what marketers can do to gain their attention.
When: 4:15-4:45 p.m.
Where: The Forum, Palais II
Speaker: Andrea Bell—director of insight and executive editor, Americas, WGSN
Tuesday, June 19
What’s Coming Next In Branded Consumer Experience?
Experts share the latest trends and developments that will impact marketing over the next 12-18 months.
When: 10:00-10:45 a.m.
Where: The Forum, Palais II
Speakers:
Tim Kobe—Founder/CEO, Eight, Inc.
Nancy Kramer—chief evangelist, IBM iX
Moderator: Felix Taturu—chairman/world president, International Advertising Association
Wake Up With The Economist
Each morning on the beach, a panel of three leading global CMOs from different sectors share insights into their industries and how they overcome challenges.
When: 10:30-11:30 a.m.
Where: Cannes Lions Beach, Outdoors
Speakers:
Andrew Clarke—chief marketing and customer officer, Mars, Inc.
Marc Pritchard—chief band officer, P&G
Raja Rajamannar—chief marketing and communications officer, Mastercard
Moderator: Rosie Blau—editor, 1843
Taking Risks And Building Brands
These three women discuss how they’ve built, and in many cases rebuilt, their respective brands, the challenges they’ve had to overcome, and the lessons they’ve learned along the way, which has led them to blaze new trails in predominately male-dominated industries.
When: 11:00-11:45 a.m.
Where: The Forum, Palais II
Speakers:
Bozoma Saint John—chief brand officer, Uber
Lilly Singh—YouTube content creator, entrepreneur
Stephanie McMahon—chief brand officer, WWE
Future Brands
Davis shares insights into Glossier’s growth strategies and what brands must do to keep up with their customers.
When: 4:00-4:45 p.m.
Where: The Forum, Palais II
Speakers:
Carla Buzasi—managing director, WGSN
Henry Davis—president and COO, Glossier
Wednesday, June 20
Wake Up With The Economist
Each morning on the beach, a panel of three leading global CMOs from different sectors share insights into their industries and how they overcome challenges.
When: 10:30-11:30 a.m.
Where: Cannes Lions Beach, Outdoors
Speakers:
Antonio Lucio—chief marketing officer, HP
Elizabeth Rutledge—chief marketing officer, American Express
Moderator: Andrew Palmer—business affairs editor, The Economist
Fearless Change: A New Era Of Boundary-less Marketing
Jipeng Men will explain how retailer focus needs to change with the merging of marketing and technology.
When: 11:00-11:45 a.m.
Where: The Forum, Palais II
Speakers: Jipeng Men—vice president and head of marketing, JD.com
Future Five: Leveraging AR And Gamification To Bring Brands To Life
Snatch shares the top five ways brands, music and films can journey through the real world with augmented reality.
When: 2:00-2:30 p.m.
Where: Trends Stage, Palais II
Speaker: Joe Martin—founder, Snatch
Thursday, June 21
A CMO’s Zeitguide To What Matters
This session is exclusive to senior marketers attending Cannes Lions. Bringing together insight from his work with CMO clients, and the conversations throughout the week of Cannes Lions, Zeitguide’s Brad Grossman will cover the cultural and business forces commanding leaders and their organizations to embrace transformation.
When: 10:15-11:00 a.m.
Where: The Brand Marketer’s Creative Summit, Palais I
Speaker: Brad Grossman—CEO, Zeitguide
Wake Up With The Economist
Each morning on the beach, a panel of three leading global CMOs from different sectors share insights into their industries and how they overcome challenges.
When: 10:30-11:30 a.m.
Where: Cannes Lions Beach, Outdoors
Speakers:
Dario Gargiula—chief marketing officer, Diesel
Alison Lewis—chief marketing officer, Johnson & Johnson
Diana O’Brien—global chief marketing officer, Deloitte
Moderator: Zanny Minton Beddoes—editor-in-chief, The Economist
Chief Marketers’ Learnings From Cannes Lions
Following the annual Cannes Lions/ANA CMO Growth Council summit at the Festival, this session will see a panel of leading global CMO council members explore the key highlights from their meeting and core areas of focus for the future from the global marketing agenda.
When: 11:00-11:45 a.m.
Where: Salle de Presse—The Brand Marketer’s Creative Summit, Palais I
Speaker: Marc Prichard—chief brand officer, P&G
The Future Of Immersive Content And Marketing
As technology advances, immersive mediums will become essential engagement channels for brands. Join Greg Furber to learn how marketers can break through the clutter with these new engagement tools, and get hands-on with some tech.
When: 11:30 a.m.-12:00 p.m.
Where: Interactive Stage, Palais II
Speaker: Sol Rogers—CEO and founder, Rewind
Effectiveness In Marketing And Creative Agencies—What’s The Future?
Two panels: one agency-side and one client-side, will address the issues and opportunities facing our industry in bringing to life the real value of creativity in the boardroom.
When: 4:50 p.m.-6:00 p.m.
Where: Salle de Presse—Effectiveness Uncanned, Palais I
Speakers:
Dan Burdett—senior director of marketing innovation and head of EMEA Marketing Lab, eBay
Adrian Farina—senior vice president of marketing, Europe, Visa
Tracey Follows—chief strategy officer, Wired Consulting
Janet Markwick—global EVP commercial operations and production, Y&R
Brent Nelson, chief strategy officer, Leo Burnett North America
Debarshi Pandit—head of multicultural business and special projects, Sky Media
Kathryn Patten—head of marketing strategy, IPA
Alexander Schlaubitz—vice president of marketing, Lufthansa
Moderator: Harjot Singh—chief strategy officer, McCann Worldgroup EMEA
Friday, June 22
Wake Up With The Economist
Each morning on the beach, a panel of three leading global CMOs from different sectors share insights into their industries and how they overcome challenges.
When: 10:30-11:30 a.m.
Where: Cannes Lions Beach, Outdoors
Speakers:
Nick Drake—executive vice president of marketing and experience, T-Mobile
Anuraag Trikha—global director of marketing communications, Heineken
Moderator: Andrew Palmer—business affairs editor, The Economist
From Viral Product To Leading Brand
Ride-share giant Uber discusses the pitfalls and the future of performance marketing and brand building at data-driven tech companies.
When: 12:00-12:45 p.m.
Where: Innovation Stage, Palais II
Speaker: Patrick Stal, head of marketing EMEA, Uber