Frontline Marketing

Activision CEO Has Turned Down Call Of Duty Movie Opportunities

Lauren Arevalo-Downes   |  

Many people have said that the Call of Duty franchise has turned into something like a blockbuster movie, a sometimes derisive accusation other times a point of fact. As it turns out, Activision CEO Bobby Kotick has fielded offers to make Call of Duty into a movie and has passed on several requests, mainly because he was worried that such a movie would “taint the brand.”

“He’s a very, very careful thinker about how value is created in the business,” said Bruce Hack, who was chief executive of Vivendi Games when it merged with Activision.

Source: New York Times