This time on [a]listdaily weekly, we explore the joys of invisible talk, trolling Presidential candidates, raising an eyebrow at view statistics and encouraging millennials to color.

The voices in our head(phones) 

Podcasts are all the rage, ushering in a new breed: the branded podcast. Wells Fargo hosts a weekly economics-focused podcast and GE’s podcast, The Message, has been well-received. Set in the Halo universe, the podcast series HUNT the TRUTH turned everything fans knew about the video game franchise upside down in a fictional investigative audio series.

Overall, according to estimates from Edison Research, last year, 46 million Americans (or 17% of the population older than 12) listened to at least one podcast each month. That’s up from just 9 percent in 2008 and when have 46 million Americans ever been wrong? (Wait, don’t answer that.)

FOX (and politicians) get “Snappy”

Snapchat filters have officially entered the social lexicon—and the American political arena. A couple weeks ago, Democratic presidential hopeful Hillary Clinton used the platform to troll Donald Trump at the Republican nominee’s own rally in Anaheim. From Empire to XMen: Apocalypse, Snapchat filter takeovers have been a huge win for FOX and 20th Century FOX.

With sponsored filters reportedly worth $750,000 apiece for holidays and weekday filters estimated at half a million dollars each, Snapchat is enjoying an updated valuation of $17 billion.

What is “view?” Baby, don’t count me, don’t count me, no more…

How do you measure the success of a video? With all the attention and dollars heading into digital video, this may surprise you, but no one actually knows. You may have thought: well, a view is a view, right? Hahahaha no.

YouTube, for the admirable reason of preventing users from gaming their system, has notoriously been not-super-transparent about what is calculated as a view. Facebook, which is a relative newcomer to the video fray, has been able to boast getting over 8 billion daily video views. But Facebook takes a lax approach compared to YouTube’s undercover methodology—a view on Facebook is counted at 3 seconds. That’s it. (Also consider reports that 85% of video is watched without sound, implying that autoplay might be afoot.)

Brands Try #Adulting

Brands have officially caught wind of the word “adulting,” looking to relate to millennials who are going through the motions of adulthood, but continue to embrace their inner child.

In Spring of this year, fashionable work boot brand Timberland ran a 4-page coloring book ad in Marie Claire.

While some attempts at #Adulting have proved successful, other millennials look at them and proclaim, “Bye, Felicia!”