This time on [a]listdaily Weekly we’re talking music, video games and (uh, oh) Facebook scandals. (And we’re not talking about that embarrassing Christmas party photo.)
Spotify is branching out into the world of digital video, producing 12 new original shows. The music-centric programming will include a documentary series covering pivotal music industry moments and Rush Hour, a Russell Simmons project chronicling the progress of two hip-hop artists. Although music will remain the main focus for Spotify, they are determined to get a piece of that digital ad spending pie. Since digital ad revenue is expected to reach $13.3 billion in 2020, there will probably be more than enough pie to go around, too. Hmm. Pie.
Digital Newfronts gave brands a chance to present their new programs to ad-buyers last week, with enough song and pizzazz to rival the presentation of Simba in The Lion King. From social media to virtual reality and everything in between, one thing was certain—digital has become the new TV. eSports was a hot topic this year, as Activision Blizzard showcased the MLG.tv Enhanced Viewing Experience to advertisers for the first time.
Speaking of Blizzard, the video game giant who brought World of Warcraft to the masses is gearing up for the launch of Overwatch—their first person shooter, 17 years in the making. Rather than exclaim, “LEROY JENKINS” and burst onto the scene, however, Blizzard has rolled out some serious marketing campaigns in preparation for the launch. The company has partnered with Taco Bell and Razer, created a Buzzfeed personality quiz, released a Pixar-quality animated short and offered an open beta. Fans attending PAX East had the chance to ride a series of Overwatch-branded Uber vehicles, including a single-seater Lamborghini. We’re still waiting for a partnership with Dairy Queen for some Blizzard-on-Blizzard action, though. Mmm. Ice cream.
