Rovio has large ambitions for their Angry Birds property, which has been downloaded 400 million times. They want to reach more than double that number of fans, plus launch things like a movie.
“We recently hired David Maisel, former Chairman of Marvel Studios who produced Iron Man, to lead our movie efforts,” said Rovio’s North American general manager Andrew Stalbow. “We’re building a next generation media company.”
“Our big audacious goal at the company is to have one billion fans,” added Stalbow. “Our growth has been very strong but we’ve only just started. Half of our fans right now are in the United States, but the second biggest market for us is China which is also our fastest growing market.”
Source: BBC
