[a]list games announced today that they have signed up with GamersFirst to launch a global campaign for APB Reloaded. The free-to-play game attracted 700,000 players in less than three months of beta testing and this new campaign will seek to broaden the audience even further.
“We have an APB for those already playing in the fictional city of San Paro – get ready for a population spike,” said Steve Fowler, GM of [a]list games. “We recognize APB Reloaded as one of the best values for players in the free-to-play category. We think most players will realize this isn’t your average free game the moment they enter the game world and start customizing their character. We’re thrilled to join GamersFirst in an effort to incent more people, including those accustomed to console-quality games, to give it a try.”
“Every day more players are discovering the amazing experience of ‘APB Reloaded’,” said Rahul Sandil, Senior Vice President of Marketing at GamersFirst. “It’s a one-of-a-kind game, designed at inception to push boundaries by blending the player-versus-player excitement of online shooters with the hugely popular open-world action genre. By partnering with [a]list games and getting access to their marketing expertise and resources, we’re now poised to take the world by storm and make APB Reloaded the first true next generation Free2Play mega-blockbuster.”
