The App Store is often cited as being a shining beacon of developmental freedom in today’s market. However, Ready at Dawn CEO Ru Weerasuriya says that making games for iOS isn’t really too different compared to other markets.
“I have a lot of friends working in that environment, and the funny thing is that I know that it’s a great environment to be in because I love playing those games and I know that everybody does. But people have too easy a time thinking that, ‘Well, it only costs this much and we’re gonna make money,’ and it’s not necessarily the case,” Weerasuriya said. “I mean, if you really look at the market, at the thousands and thousands of games that are out there, there’s a very, very, very small percentage of them that literally do make money and their success is only shared by a very few big publishers on that front as well.”
“It’s not the independent guys that are really doing it [on mobile], so the scary thought is that it’s kind of turning out to be like the rest of the industry, which I’d hoped it wouldn’t be; I’d hoped that it would be a very independent based industry. But now you see these conglomerates really controlling the biggest and best or most money making titles, which, I don’t know, it’s kind of disheartening a little bit,” he lamented.