Frontline Marketing

Apple Hit With Lawsuit Over Siri Functions

By | March 14, 2012 |

A class-action lawsuit states that iPhone 4S Siri ads are deceptive and misleading. The suit says that the Apple product’s advertising campaign misrepresents Siri’s capabilities.

“[Apple’s] advertisements regarding the Siri feature are fundamentally and designedly false and misleading,” the complaint reads. “The iPhone 4S’s Siri feature does not perform as advertised, rendering the iPhone 4S merely a more expensive iPhone 4.”

Complaints include saying that the way that Siri is shown answering questions about finding locations and subjects online is fictional. Other problems include wait times for responses and Siri’s data demands.

Apple’s advertising does feature a disclaimer that the searching sequences were shortened. The company’s website features a a longer disclaimer saying, “Siri is available in Beta only on iPhone 4S and requires internet access. Siri may not be available in all languages or in all areas, and features may vary by area.”

The iPhone 4S pushed Apple to record sales late in 2011, comprising 33 million of the 37 million iPhones sold.

Source: Washington Post