Bono has launched a new iPhone app to support his ONE foundation. It’s designed to help those that download it to organize against poverty and stay with them wherever they go.
“I don t want slacktivists, I want true activists,” said Bono when he ordered up the app.
“The app is designed so users can sign petitions, communicate with lawmakers and promote causes, with goals of reaching some of ONE’s 2.5 million members and growing their base. From the simplest standpoint it s activism in your pocket,” says @radical.media CEO Jon Kamen.
The developer created the app for very little money and hopes that AT&T, Verizon, Apple and Google would help them get the app out to other platforms. “We really did it essentially for nothing in the big picture,” says Kamen. “There should be no excuse that these companies don t want to get behind alleviating poverty.”
Source: AdWeek
