Sky TV and Microsoft have announced a sponsorship campaign for Sky 1 s show Got to Dance. All of the live shows of the program will integrate the Dance Central Kinect title, giving audience members a chance to try out the game and viewers a chance to win Kinect prizes.
As we move beyond our biggest entertainment launch in Xbox’s history, Kinect for Xbox 360, we are constantly looking out for compelling opportunities to bring our gaming experiences to life, said Stephen McGill, Director, Microsoft, Entertainment and Devices Division, UK & Ireland. Sky 1’s Got to Dance show is the perfect partner for our smash hit title Dance Central a true dance game experience that is fun and social for everyone. We are really excited to be developing this association with them in the coming months and look forward to future opportunities.
Got to Dance was a huge success early last year and series 2 will be even bigger, bolder and better, said Stephen Ladlow, Sponsorship Controller at Sky. We are delighted to have secured a partnership with Dance Central as it provides a seamless fit between brand and content.
Dance Central is the perfect partner for Got to Dance , with the show being a great platform to engage our target audience, commented Rory Behrman, Ideation Director at UM London. Promising to be a huge success we are delighted to be partnering with the show.
The first show with the integration aired on Sky 1 on January 3, 2010.
