Microsoft has announced that they are partnering with Kylie Minogue to sponsor her upcoming Aphrodite: Les Folies European Tour 2011. Dance Central will be featured prominently at each of the tour’s 35 stops, with support from Xbox Live, online, social and outdoor channels.
“I am delighted that Dance Central is sponsoring my European tour, it s a perfect synergy,” said Minogue. “My fans will also have a chance to put their own dance moves to the test as ‘Can t Get You Out Of My Head’ is one of the tracks on Dance Central… good luck!”
“Kylie is one of the most successful and much-loved artists in the world; a perfect fit for an entertainment brand like Xbox,” said Microsoft’s EMEA vice president interactive entertainment business Chris Lewis. “We re delighted to be involved in the Aphrodite: Les Folies Tour 2011 and introduce the controller-free fun of Kinect and Dance Central to thousands of Kylie s European fans in a new, engaging and entertaining way.”
