Frontline Marketing

Disney Infinity Combines Toys And Video Games

By | January 16, 2013 |

Disney Interactive Studios has announced that they will launch Disney Infinity in June 2013. Players will be able to collect toys from Pixar and Walt Disney Company properties (such as The Incredibles, Monsters University, and Pirates of the Caribbean) and place it on a sensor which unlocks said characters in the game.

Disney Infinity sounds very similar to Skylanders, and when John Coyne, vice president of consumer marketing at Activision, was asked about the move he said, “We are thrilled by the incredible success that the Skylanders franchise has had in such a short period of time. We are also flattered that one of the leading family entertainment companies is joining our toys to life category. We continue to focus on delivering innovative and immersive entertainment experiences to kids around the world and are pouring more creativity into our games. As a result we are well positioned to continue leading the category.”

Source: GamesIndustry International