Frontline Marketing

Google, Apple, Samsung Continue Smartphone Dominance

By | January 7, 2013 |

According to a report by ComScore, Google’s Android saw a 1.1 percent increase over the previous quarter, giving it a with a 53.7 percent slice of the smartphone market. Apple did well by the iPhone 5, seeing its share increase .7 percent to 35 percent; Microsoft’s saw its share drop .6 percent, demonstrating a lack of impact from Windows Phone 8.

There was a similar level of consolidation among OEMs, with Samsung posting 26.9 percent of the market (up 1.2 percentage points), while Apple ranked second with 18.5 percent market share (up 1.4 percentage points). Meanwhile, LG, Motorola and HTC all saw their share decrease to 17.5 percent , 10.4 percent and 5.9 percent, respectively.

“In November, 75.9 percent of U.S. mobile subscribers used text messaging on their mobile device (up 0.3 percentage points),” reported ComScore. “Downloaded applications were used by 54.2 percent of subscribers (up 0.8 percentage points), while browsers were used by 52.1 percent (up 0.1 percentage points). Accessing of social networking sites or blogs increased 0.9 percentage points to 39.2 percent of mobile subscribers. Game-playing was done by 33.7 percent of the mobile audience, while 28.7 percent listened to music on their phones (up 0.4 percentage points).”

Samsung benefits from having a diverse range of products it offers, while Apple generally limits itself to one new iPhone model a year. ComScore conducted the study by asking more than 30,000 U.S. mobile subscribers about their phones.