If you haven’t noticed, cinemagraphs have been having a moment. Brands like Budweiser, Toyota and Netflix have utilised the format to draw eyes with the subtly animated images. It’s easy to see why these eye-catching visuals are hard to ignore in your stream. To draw in Halo fans to the Hunt the Truth podcast, Ayzenberg took cinemagraphs to the next level to convert more listeners: they added audio.
Xbox (@Xbox) September 24, 2015
By pairing the most compelling audio moments from the podcast with these cinemagraphs, it created a new, unique medium that provided fans with a stand-alone experience to enjoy. Somewhere between the gif and a video, audio cinemagraphs have served as something of a trailer for the podcast’s second season. Check out our interview with Noah Eichen about creating the audio series and how it fits into the Halo universe.