As crazy as Black Friday is, it’s a huge sales opportunity for retailers, and they want sales to happen in stores, online and increasingly on mobile devices. Both Android and Apple have their fair share of sales, but, according to IBM, there’s only one clear-cut winner.
While Android’s popularity is picking up in the market, the company states that Apple has had no problem dominating its competitor during Thanksgiving and Black Friday this week. IBM stated that by tracking “millions of transactions and terabytes of data from approximately 800 U.S. retail websites” over the course of the two days, it’s found that users are buying more using iOS devices.
In the analysis, IBM states that iOS users spent about $127.92 per order, compared to Android buyers spending $105.20. iOS traffic also reached about 28.2 percent of all online traffic, while Android only reached 11.4 percent. Meanwhile, in terms of sales, iOS rules with 18.1 percent, as Android only grabs around 3.5 percent.
In overall online sales, according to Adobe, iOS devices picked up $543 million in online sales, while Android devices were way behind with $148 million. Of the sales on iOS, the iPad had a whopping 77 percent share of those sales. Android has some work to do to catch up.
Source: Business Insider
