Frontline Marketing

iPad Mini Not Cutting Into Regular iPad Sales

By | December 20, 2012 |

A recent survey by Forrester found that 47 percent of iPad mini purchasers have never purchased an Apple product, debunking the myth that it’s cannibalizing regular iPad sales. Right now the 7.9-inch iPad mini makes up 34 percent of total iPad purchases.

“The iPad mini will add to Apple’s overall sales, but also cut into some of the big iPad sales, and that’s a risk they’re willing to take,” predicted Forrester analyst Sarah Rotman Epps around launch. “They’d rather have a lower average selling price, but keep market share.”