Konami Digital Entertainment has announced that they are launching a new Facebook game focused on building a shopping mall. Called Viva! Mall, it focuses on generating virtual revenue via shopper interaction, based around the player’s own taste and style.

“Konami has always been at the forefront of interactive entertainment,” said Shinji Hirano, President of Konami Digital Entertainment, Inc. “With the release of Frogger and Castlevania: Lords of Shadow Challenge already gaining traction among the Facebook community, we felt like we were ready to make another contribution to the social networking site with the release of Viva! Mall. This title is our first major attempt in bringing a full featured Facebook game to market and consumers can expect to hear more announcements on our next Facebook game soon.”

Viva! Mall will release on January 14, 2010.