Right now, Netflix and Hulu are competing in the digital content space, but things might be tipping very soon. While Hulu has generally dealt with newer content, NBCU has offered to put next day Saturday Night Live on the day after it airs on Netflix and Netflix also recently signed a $1 billion deal with Viacom Paramount, Lionsgate and MGM.
Netflix is writing bigger checks than anyone else in the market, said Justin Patterson, senior analyst, Morgan Keegan & Co.
Hulu is also at a disadvantage due to the conflicted nature of its partners in NBC Universal, News Corp. and Disney they ultimately may suffer from their own infighting and Netflix’s broarder distribution channels. Hulu may have become a nice experiment that was too successful for its own good, said Patterson.
Source: AdWeek
