From AdFreak:
Back in the ’90s, it seemed like pro athletes were lining up for the chance to put out terrible rap albums. Now, Nike and Wieden + Kennedy revisit those days with four NBA stars who are just as bad on the mike but at least seem to realize it.
This Nike spot is a lot of fun, especially if you get some of the not-so-subtle nods to 90s hip-hop. The young male demo can be reached through nostaligia — it just has to be pretty recent history, and it helps if it has a good beat. Bad lyrics and rhymes. But a good beat nonetheless.
{video link no longer active}
