Frontline Marketing

Ouya Launches At Retail In June

By | February 7, 2013 |

Ouya has revealed that their titular console will be available at retailers like Amazon, Best Buy, Target and GameStop in June. The console is available for pre-order for $99.99 and will include a controller, with additional controllers on sale for $49.99 each.

“We want to support Ouya as best we can, both online and in physical retail, making sure there’s visibility for the product, to see content and demo the box,” said Ouya CEO Julie Uhrman. “Those are all conversations we’re having with retailers. Retail partners of this size don’t just jump into business with every company that has something to sell. We’re providing something that has responded so well to gamers and developers.”

“This announcement…is that we now have more than just dreamers behind us, we have established companies that do their due diligence that believe there’s an opportunity for bringing great content back to the television,” she added.

Source: Wall Street Journal