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Frontline Marketing

Pepsi Reveals Contest for Fans to Announce Beyonce at Super Bowl

Lauren Arevalo-Downes   |  

Pepsi announced that the fans will have a chance to introduce Beyonce at this year’s Super Bowl. A new contest will allow fans to submit photos of themselves in various poses, everything from head bopping and feet tapping to hip shaking.

Some chosen photos will be used in a TV ad to air ahead of Beyonce’s halftime performance, and 50 of those who submit photos will introduce the singer. Check out the contest at, with a deadline of January 11.