Yesterday, the[a]listdaily led readers to a brief FastCompany recap of Pew Research’s report {link no longer active} on internet and mobile usage, titled the Internet & American Life Project. Today, Kotaku picked up on videogame related results from the study released by Pew. According to Kotaku, Pew surveyed 800 children and found that 80 percent of those in the U.S. aged 12-17 years-old own game consoles. Among them, 89 percent of boys said they owned or had access to a console compared to 70 percent of girls. Pew found that more than half in the same age group own handheld consoles, with the youngest making up the highest percentage ownership. Among 12-13 year-olds, 66 percent said they own a handheld. The average fell to 44 percent for those aged 14-17 years. Among handheld owners, 56 percent were boys and 47 percent were girls. Read more at Kotaku.
Pew Study Shows High U.S. Console Ownership
Recommended For You
Marketers See Retail Media As 2023’s Most Effective Digital Channel
While only 22 percent of American digital advertisers used retail media as a part of their…
Podcasts Deliver On ROI And Engagement: Here’s How To Launch Your Strategy
Even in the midst of uncertainty, podcasts are providing brand marketers with new opportunities to drive…
How Max’s ‘Succession’ Won Earned Media And Boosted Its Ad-Supported Tier
Since its debut in 2018, Max’s drama series “Succession” has been one of the most-covered television…