Real Racing 3 has become a huge success for Electronic Arts, so much so that they expect to push it as a platform for years to come. Most prominently, it’s the number one free app on the App Store in 90 countries, with downloads for the first week exceeding those of the first two titles combined.
“There’s no question that going freemium was the right way to go,” said Electronic Arts vice president of mobile and social Nick Earl. “The vocal minority lashed out at freemium. We respect them and understand, but the market has spoken. That’s just where things are going.”
Source: Cnet.com
