Frontline Marketing

Resident Evil Producer Talks Market Saturation

By | February 5, 2013 |

Capcom released Resident Evil: Revelations, Resident Evil: Operation Raccoon City, and Resident Evil 6 during 2012. Resident Evil Revelations producer Masachika Kawata acknowledges they may have saturated the market last year.

“I think certainly looking at the last year or two, there probably were a few too many,” Kawata said. I think we learned last year that putting on a lot of titles would not necessarily win over gamers. At the same time, I don’t think we should just stagger them out artificially because that’s the solution to the problem we have.”

“We should always start by asking how do we make the games better. And if the solution to making the games better is to have a more staggered release than we’ve had recently then that’s something we’ll do,” he added. “But we’ll do it for that reason and not just for flipping what we’ve done already.”

This led to the question asking whether or not Capcom might revisit Onimusha or Dino Crisis to hit similar notes as Resident Evil but give the IP some rest. Kawata, however, seemed to shoot that possibility down.

“Capcom has obviously never shied away from bringing back our older IPs to new generations, but I do think it’s more important for us to focus on creating new IP as we move forward,” said Kawata.