Snapchat has had no trouble drawing in both millions of users and company advertising through its Discover section, but now it could be introducing a new service that could be a game-changer for some of these partners: shopping.

Joanna Coles, the editor-in-chief for Cosmopolitan Magazine and a member of Snapchat’s board of directors, recently spoke at Re/Code‘s Code/Media conference yesterday, explaining that the ability to shop on the popular app is coming sooner than you think.

“Sweet is a channel on Snapchat that Hearst and Snapchat have done together, and the tagline is ‘Love something new every day,'” Coles explained during the conference. “But at some point, that will morph into an eCommerce platform so you will be able to buy from it.”

As a result, the app could see a boost in revenue, and potential new partners ready to offer its wares for consumers to buy. Coles believes that it will benefit “clearly (through) eCommerce, but I don’t think necessarily the tech bit is quite there, quite yet for how we would like to do it.”

This is the first real confirmation regarding Snapchat looking into eCommerce-based sales through its app, following the hiring of head of commerce Krish Jayaram, previously with Paypal subsidiary Braintree, a year ago.

It has tried out services in the field before, like the introduction of a money-transferring service called Snapcash and the ability to utilize extra features such as photo filters and replays, but this would be its first major foray into selling items from other companies on the app.

Some companies have already expressed interest in such services. Hearst, the company that owns Cosmopolitan, is obviously on board with its Sweet investment, and the Wall Street Journal has also made it clear that selling subscriptions through the application would help drum up business.

Now it’s just a matter of seeing when Snapchat will make it an official feature, and how much users are willing to spend on its virtual goods.

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