MocoSpace recently did a study of 10,000 users of its social mobile network. Their findings suggested that a social gamer spent an average of 141 minutes on its site, while non-gamers only clocked in at 45 minutes; social members also had an average of 50 friends each, while the non-gamers averaged only 18.
“From MocoSpace’s research, there s no question that the fastest growing consumer segments on the mobile web are social gamers, and now that many of these gamers are armed with smartphones, we expect smartphones to become the next frontier for social gaming,” said Michael Cai, VP of Research of Interpret LLC.
The study validated our decision to prioritize games over user-generated content as a means for engaging with other members on MocoSpace, said MocoSpace CEO Justin Siegel. By the end of the year, we will give advertisers access to the game related inventory, which is something we are getting continued requests to do today.
