According to comScore, the amount of time that people spend on social networks has doubled over the past five years. In 2007, social networking was roughly 1 out of every 12 minutes spent online; now it is one out of six minutes.
Much of this is due to Facebook, which reaches 73 percent of the total U.S. Internet population and sees 4.6 hours to 6.3 hours per month in average user engagement over the past year. LinkedIn has grown 58 percent overall in the past year while Twitter had 27 million U.S. visitors in May and Tumblr has grown 166 percent over the past year to reach 10.7 million visitors in May.
It still has a ways to go before we can mention it in the same breath as LinkedIn or Twitter, but it just might get there if it maintains its current trajectory, states the comScore report of Tumblr.
Source: AdWeek
