Despite its crude humor (or perhaps because of it) and an animation style that looks like paper cutouts, the South Park television show created by Matt Stone and Trey Parker remains as strong as ever. It’s now preparing for the launch of its second video game developed and published by Ubisoft.

South Park: The Fractured But Whole releases in October for PC and consoles and is the direct sequel to 2014’s The Stick of Truth, which was the third-bestselling game in North America behind Titanfall and Infamous Second Son when it launched. In February, Ubisoft announced that it had shipped five million copies of the game.

The Fractured But Whole brings players to the town of South Park as “the new kid,” and they play superheroes alongside recognizable characters from the animated show. If the title isn’t enough of an indicator, South Park isn’t shy about its particular brand of humor, which was further evident with the E3 Fractured But Whole demo, which included a character named Captain Diabetes. Attendees were tasked with helping him to find lost cats at a local strip club.

Speaking with AListDaily, Kimberly Weigend, associate producer for South Park: The Fractured But Whole, said, “we’ve taken some of the concepts from the first game and beefed them up.” Improvements include changes to the combat system, the inclusion of a crafting system and a tweaked role-playing system, all making for a bigger and better sequel.

“Making a sequel has been challenging and very fun,” said Weigend. The development team looked at the comments it received from fans of the first game, making sure what they liked from the first game were kept and enhanced. Meanwhile, the parts that were not as well received were kept in mind so that those issues wouldn’t necessarily arise in the new game.

“We looked at the feedback from gamers from the first game and we’re taking that into account,” said Weigend. “We work with Matt and Trey and they’ve given us a whole new story to tell, so you’re not going to be rehashing the same things—it’s all brand new. I think it’s over two seasons worth of content in our game, so they’re working hard, [and] we’re working hard to tell the best story we possibly can.”

Weigend expanded on how Ubisoft has been working with the South Park creators and the show’s crew in developing The Fractured But Whole by explaining how the development team meets with them almost every day. “They’re with us every step of the way,” said Weigend. “We’ll get scripts from them, we’ll react to those scripts by reading them and seeing what we have to do [and] we’ll put things in motion.”

They mostly converse about gameplay mechanics, but Weigend added that “the timing of our game is very important because it’s a comedy game, and a big part of comedy is timing. We work very closely with them [the South Park crew]—it’s a very collaborative and iterative process and it’s been a lot of fun.”

This year’s E3 marked the first time Ubisoft has shown a public demo for The Fractured But Whole.

“We’re actually seeing gamers get hands-on experiences with our game and it’s really exciting to see their reactions,” said Weigend. There were things and characters that they knew gamers and South Park fans wanted to see in the game, and she said, “we were able to see that it’s paying off. I think people at E3 were in love with it—we had some great reactions and some shocked reactions from what they were playing and seeing. I think they were very excited to see what the full game will have.”

South Park is notorious for its crude, edgy humor, and the games reflect that. Weigend discussed how much of that adult-oriented humor Ubisoft decided to show at a public demo.

“You know what? We have not held back at all,” said Weigend. “We are not pulling any punches. This is our game and it’s South Park’s brand, so there’s no reason to hide any of it. We have a demo that I think people have been surprised to see and I think it solidified in their minds that, ‘yes, this is a sequel to Stick and it’s going to be just as good, if not better.’ We’re not holding anything back.”

The South Park TV series has been around for over 20 years, and Weigend says it makes it an enduring brand to capture.

“A big part of the South Park brand is not only the comedy and the voice of Matt and Trey coming through their characters, but there’s also the look and the feel,” Weigend explained. “We really wanted this game to look just like an episode of the show, just like the first one did.”

Actual show assets are included in the game and the South Park TV show team reviews the game and provides feedback to make it feel even more like an episode.

“I think that’s really hitting the brand pretty well,” said Weigend.