Frontline Marketing

Swimsuits Go 3D For PS3

By | January 7, 2011 |

Sports Illustrated and Sony Network Entertainment have signed a cutting-edge transactional licensing agreement based around the SI Swimsuit 2011 issue. This will bring a 3D Swimsuit video to PSN and PS3 and also to Sony’s 3D-compatible and network-enabled 2010 and 2011 Bravia HDTVs and 2011 Blu-ray Disc players via Qriocity.

“Just when you think the bar couldn’t get any higher for the Swimsuit franchise, we’ve raised it once again with our partners at Sony,” said Mark Ford, President of the Sports Illustrated Group. “Swimsuit in 3D has extraordinary potential and we’re thrilled to deliver its millions of fans a new perspective through the exciting world of 3D video.”

Along with the 3D content, there will also be a dozen hours of Swimsuit video available, with making of videos of recent shoots and four half-hour videos focusing on the 2011 shoot. Also, PS3 users will have access to “Dynamic PS3 Themes” based around shoots from the ’90s, 2006, or the past two years.

“The combination of Sports Illustrated Swimsuit brand with the amazing 3D capabilities of Sony’s network-enabled devices makes for a great consumer entertainment experience,” said Tim Schaaff, President, Sony Network Entertainment. “We strive to deliver unique content to our users, and are delighted to offer this first-of-its-kind high definition 3D Swimsuit video.”