By Joost van Dreunen, Superdata
In the last few years, eSports have emerged as one of the fastest-growing segments of the digital games markets. Worldwide viewership has exploded from 8.4 million in 2010 to a projected 50 million this year, and tournament prize money has increased 2,200 percent since 1999.
Recently the U.S. government began granting visas to professional gamers, underlying the potential for this growing market. But the real opportunity in eSports is its tremendous audience engagement and unique user demographic of 18 to 34 year old males. We believe this is the best touchpoint for advertisers and marketers to reach the coveted gamer audience today.
Where social and mobile games have made interactive entertainment a mainstay for the casual audience, eSports provide a unique platform for hardcore gamers to play and compete together.
