Ubisoft has partnered with toy retailer Toys’R’Us to release a new game, Toys ‘R’ Us Towers, for iOS and Facebook, which not only should boost the retailer’s brand, but it also will give real-world discounts to customers. The free-to-play games was developed by Ubisoft Quebec, and will enable players to continue wherever they left off whether playing the iOS or Facebook version.
“Players manage their own toy store by building and designing a variety of toy departments and attractions, such as creating a science toy department or even adding a Ferris wheel just like the 60-foot indoor Ferris wheel featured in the Toys’R’Us international flagship store in Times Square. As players amass experience and sales, they will progress through seven levels from trainee to Store Manager, all the way up to CEO. Players can get their friends involved by sharing resources and helping each other participate in weekly events or engaging in friendly competition to see who can rise to the top the fastest. Players can also choose to purchase currency within the game, which can be spent on additional energy, premium toy departments, boosts and more,” Ubisoft detailed.
By playing the game, consumers can also receive real-world coupons for discounts redeemable at Toys’R’Us stores nationwide and on the official website.
“We’re pleased to continue our partnership with Toys’R’Us to bring the game to iOS,” said Chris Early, vice president of Digital Publishing at Ubisoft. “Avid Toys’R’Us shoppers can now experience the excitement of building, managing and working in their very own toy store through this fun game on their mobile devices, anytime they want.”
