Frontline Marketing

Ubisoft, Toys’R’Us Team Up For Toys’R’Us Towers

By | December 12, 2012 |

Ubisoft and Toys’R’Us have announced that they are teaming up to create Toys’R’Us Towers, a free-to-play toy store simulation game with real-world benefits, coming to mobile soon. The game centers around managing a toy store and amass sales and experience by building up a store, eventually earning a coupon for 15 percent off their next in-store or online purchase.

“We’re excited to partner with Toys’R’Us and bring a great game with real-world benefits to players with Toys’R’Us Towers,” said Chris Early, vice president of digital publishing, Ubisoft.  “Toys’R’Us Towers delivers a fun gaming experience that both social gamers and fans of the iconic toy store will enjoy, along with some incredible discounts at Toys’R’Us, just in time for the holiday season!”

“Toys’R’Us Towers offers a unique way to receive savings at physical retail locations, and extends our brand to the social gaming community,” said Michael Scharff, senior vice president, new ventures, Toys’R’Us, Inc. “We’re pleased to partner with Ubisoft to engage our customers, including our more than 3.4 million Facebook fans.  Avid Toys’R’Us shoppers can now experience the excitement of building, managing and working in their very own toy store through this fun new game and be rewarded with great deals and discounts to use at our stores nationwide.”

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