Summer is looking like a good time for Ubisoft’s Watch Dogs, a game where you unleash technical-based havoc around the city of Chicago, all in the name of the greater good. However, gamers will be able to do a lot more than play the game – they’ll be able to buy gear as well.
Ubisoft is planning a huge licensing push to go alongside the game when it releases in a few months, including books, t-shirts, scarves, caps and hoodies, all based around what the main character wears in the game.
“It’s great to have a game as highly anticipated as Watch Dogs out this year and observe the number of licensed deals that have been agreed considering it’s a new IP,” said Ubisoft commercial manager Chris Marcus. “Over time, we have developed strong relationships with some key licensing partners who have shared the vision we possess with some of our brands. Ensuring we are represented in categories like collectibles, apparel and print have provided a solid foundation to extend into other areas and assess how wide the interest to purchase game merchandise can be.”
Marcus also added, “We have experienced great results with the Assassin’s Creed brand and it has reflected the work of many talented teams from creation through to customer experience. This framework opens the door for us to create quality merchandise that can be enjoyed at various levels of interest.”
Watch Dogs is set to launch for various consoles, including Xbox One, PlayStation 4 and Wii U.
Source: MCV UK
Image Source: Ubisoft
