By: Sahil Patel
Vice Media is partnering with Live Nation Entertainment to create a new digital platform for live music content.
Available sometime in 2015, the joint venture will look to produce and distribute live music programming across platforms, including online, mobile, TV, and in some cases even theatrically. Eventually, the platform will be the home to “hundreds of hours” of original music content, the companies said.
Formats will range from long- and short-form video series and feature-length documentary films to “premium” editorial franchises and daily editorial content. The platform will also offer e-commerce and ticketing options.
The goal is to launch the platform globally, supporting nine languages across all platforms.
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