Frontline Marketing

World of Warcraft Subscription Drop-Off Graphed

Lauren Arevalo-Downes   |  

World of Warcraft subscriptions have turned back the clock to 2007, according to reports from Activision Blizzard. The company claims that most of the diminished subscriptions is from the increasingly competitive Asian region, including China and South Korea.

This has resulted in half-year revenue from subscriptions falling by 29 percent to $448 million for Activision Blizzard owner Vivendi and profits from the publisher were down overall by 31 percent. The company is no doubt hoping that Mists of Pandaria will help boost the game back up to recent highs of over 11 million subscribed.


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