Virtual reality is about to turn a large corner on the market, with devices from Razer, Sony, Oculus Rift and others set to soon make their way to retail. However, one company has already secured a great deal of money before the VR rush has even begun.

VentureBeat has reported that Wear VR, a company that serves as an app store for virtual reality-based games, has managed to raise $1.5 million in funding to help secure its current store basis, as well as add improvements. Unnamed Atlanta-based investors were responsible for the fund raising, and Wear VR wisely intends to use the money to add new features before the virtual reality market gains steam.

With the investment, the company will launch an app that will allow users to search through virtual reality-based software on mobile devices for download.

“Despite minimal marketing, we’ve witnessed phenomenal interest in Wear VR since we launched in July,” said company co-founder Nic Mitham. “This funding will allow us to reach the growing number of people excited by the possibilities of virtual reality, as well as expanding the store’s functionality, as requested by our vocal and passionate community of VR fans.”

Wear VR already has over 900 unique VR-based apps to choose from, and has seen more than 200,000 downloads to date, for use with devices like Google’s Cardboard and Samsung’s VR tech. Obviously, those numbers will pick up as more devices head to retail.

“Our priorities include growing and harnessing the power of our community, and increasing the number and range of experiences offered through the store,” said Mitham. “We’re also looking to add a recommendation engine and implement user-curated game lists.”

However, the company will remain an independent operator, even with the pressure from many big-name companies entering the fray. “It’s important for us, and our users, that Wear VR offers the broadest range of VR software,” said Mitham. “With new devices being announced on an almost-weekly basis, virtual reality is about more than Oculus Rift: we want fans to know that they can download and access games from Wear VR for whatever device they’re using.”

We certainly wish them the best of virtual luck.