How do you get the attention of the music industry By doing something bold and unique – and not to mention hilarious.

“Weird Al” Yankovic, who has been making waves in the music industry since the 80’s with such lampooning songs as “Eat It” and “Amish Paradise,” made a triumphant return this week, just in time for the launch of his new album Mandatory Fun, which arrived last Tuesday.

Over the past eight days, “Weird Al” has managed to launch a new video a day, featuring a song from his Mandatory Fun album. Most noteworthy was the first release, “Tacky,” which debuted last Monday. The song, which parodies Pharrell Williams’ “Happy,” features an oddly dressed Yankovic having a ball with bad fashion choices. Other popular stars joined him, including Aisha Tyler and Jack Black.

Other videos focused on similar themes, partnered through the likes of College Humor, Yahoo! and other sites. These included a song devoted to typical sports themes, a dialogue-driven take on Robin Thicke’s “Blurred Lines” under the new name “Word Crimes,” and a humorous approach to repair work, under the name “Handy.”

The move has been an essential one for Yankovic, and a popular one at that. Hundreds of thousands of fans have been taking to Twitter and Facebook to share the links, assuring that his popularity is still surging – especially with spot-on parodies as he normally does.

Of course, all of this effort hasn’t been just to tweak musical artists. It’s been an excellent promotion for Yankovic, with the staging being an important part. Releasing these videos one after another has helped build the buzz, and amplified the story both on social media and mass media. It’s a master class in promotion and marketing as well as being a hell of a lot of fun.

You can see all the videos at this link. Prepare for laughs.

Source: Weird Al Official