While global ad spending is still massive, the latest numbers show that earlier expectations for the year won’t be met, according to eMarketer. Back in March of this year, eMarketer had forecast $577.79 billion for the total worldwide spend in 2015, but now has revised that figure down to $569.65 billion. The cause, it seems, is “lower-than-expected ad spending in Latin America, North America, and Western Europe,” according to eMarketer.

Still, there are plenty of bright spots in the ad spending landscape. Paid media spend worldwide will grow 5.7 percent worldwide, largely from an increase in digital media spend. Global digital ad spend is projected to rise 18 percent for the year, hitting $170.17 billion — that’s almost 30 percent of the total advertising spend, a new high mark for digital.

Overall, the outlook through 2019 still appears good, with worldwide ad spend projected to reach $719.2 billion by the end of that year. Right now North America has the highest ad sepnding, but Asia-Pacific is projected to overtake North America (by $1.35 billion) in 2019.

“Advertising investments in traditional media like TV, newspapers and magazines have been negatively affected by increased spending in digital formats, such as online editions for magazines and newspapers, and digital video replacing traditional TV,” said eMarketer analyst Shelleen Shum.

While slower growth in China and the continuing slowness in Europe and Latin America may hold back some of the pace of ad spending, it’s still going to be a hot market in digital, particularly mobile. The audience is spending more and more time on mobile devices, so advertising dollars are sure to follow.