A couple of months back, Spotify had revealed that it had some impressive audience numbers, with 50 million users and 12.5 million paying subscribers. Going into 2015, however, it’s shown quite a bit of increase.
VentureBeat has reported that the popular music service has managed to gain 10 million active users since that time, rising up to 60 million users total. Meanwhile, out of that audience, 15 million actually provide payment for the service. This continues to remain consistent with the site’s general numbers, with a fourth of users choosing to subscribe.
Following the release of a free version of its service for mobile devices around this time last year, Spotify has been working to increase its subscriber base with more key features for the $9.99 monthly program. That said, while 15 million is certainly a healthy base, the company still has a ways to go when it comes to keeping up with other digital music titans, such as Apple and Google, as well as upstarts like Rdio and Deezer.
That said, the company may make changes to its formatting for 2015 in an effort to keep people from leaving. Spotify already suffered a brutal blow last year when artist Taylor Swift removed her music from its library, stating that she didn’t want to share her music based on an ad-supported tier. That said, the company’s CEO was still confident in its success, despite Swift’s decision.
Some questions have also arisen in regards to the company being purchased by a larger conglomerate in an effort to increase its own music subscription plans. There’s been talks that Google may be an ideal partner for this, in an effort to keep up with the likes of Apple and other competitors. As of now, though, the company remains independent, and is rumored to be preparing an IPO to increase its chances for success in 2015.
For now, it seems, the beat just goes on . . .
