Activision Publishing announced that it will sell limited edition dog tags with the proceeds going to the Call of Duty Endowment. GameStop, Walmart, Toys R Us, Best Buy and Target will be carrying the $4.99 dog tags that will benefit the non-profit created to find employment for military veterans.
"Supporting our veterans as they re-enter the workforce is one of the most important priorities we have as citizens,” said Activision CEO Bobby Kotick. “Our youngest veterans - those 18 - 24 years old- currently face an unemployment rate that is almost twice the national average of their non-veteran peer group, and this is unacceptable. With the sale of our limited edition Call of Duty Endowment dog tags, we are urging Americans to join us in the support of our heroes as they attempt to re-join the workforce.”