Activision CEO Has Turned Down Call of Duty Movie Opportunities

By David Radd

Posted December 18, 2012

Many people have said that the Call of Duty franchise has turned into something like a blockbuster movie, a sometimes derisive accusation other times a point of fact. As it turns out, Activision CEO Bobby Kotick has fielded offers to make Call of Duty into a movie and has passed on several requests, mainly because he was worried that such a movie would “taint the brand.”

“He’s a very, very careful thinker about how value is created in the business,” said Bruce Hack, who was chief executive of Vivendi Games when it merged with Activision.

Source: New York Times


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