by Sahil Patel
As its Amazon Studios arm continues to churn out more and more original series (and soon, movies), Amazon has hired a former ABC marketing executive to, well, market that content.
Mike Benson has been named head of brand marketing and creative development for Amazon Digital Video. In that capacity, he will oversee marketing and advertising for Amazon’s original series.
Benson has plenty of experience on this front, having spent 12 years as EVP of marketing for the Disney/ABC Television Group. There, he oversaw all marketing, advertising, and promotional pushes for ABC’s primetime, late-night, and ABC Studios-produced programming, including “Modern Family,” “Lost,” and “Desperate Housewives.”
This article was originally posted on VideoInk and is reposted on [a]listdaily via a partnership with the news publication, which is the online video industry’s go-to source for breaking news, features, and industry analysis. Follow VideoInk on Twitter @VideoInkNews, or subscribe via thevideoink.com for the latest news and stories, delivered right to your inbox.
