Amazon is continuing to push ahead with new hardware, according to a Wall Street Journal report published on Friday. Amazon will introduce its very own smartphone. With the unique feature of a 3D display that works without special glasses.

The phone will utilize four front-facing cameras to track your retinas, enabling the display to adjust perspective depending on your viewing angle. The result is an apparent 3D image without any need to use special glasses, or the usual problems with diminished light output that standard 3D suffers.

Amazon has reportedly been showing this smartphone to developers already to build interest, heading towards a September launch. Given the company’s commitment to games on previous hardware, Amazon will likely look for a strong game presence on this new device. Look for more info this summer if the rumor really is coming true. Interestingly, HTC had previously been rumored to be the manufacturer, which could mean Amazon’s smartphone might be a very high-quality product.

Source: GigaOm