American Airlines unveiled its new livery today, showing a tail painted with stylized American-flag stripes rather than the AA logo and with a hint of an eagle beak in a logo near the noses of planes. This is significantly the first redesign for American in more than 40 years.
“Since the polished metal look was no longer an option, the importance of the paint selection became critical to honoring American’s silver bird legacy,” American says in a release. “Silver mica paint was chosen as a way to maintain the silver heritage which American’s people and customers are passionate about, yet progress ahead with a clean new look.”
“While we complete the evaluation of whether a merger can build on American’s strengths, we remain steadfast in each step we take to renew our airline, a step we take with great respect for our name American,” added American CEO Tom Horton. “Today marks important progress in that journey as we unveil a new and updated look for the first time in more than 40 years.”
