When it comes to cost per install (or CPI for short), it appears both iOS and Android are heading upward from where they were in the previous year.

A report compiled by Fiksu (and reported by GamesIndustry International) indicates that, per its analysis, costs for both mobile formats have converged quite a bit. Android costs have managed to rise from last month to $1.16 per install, while iOS has stayed just above the one-dollar level, petering out around $1.01 per CPI. These are both significant growths following last year’s figures.

With that, Fiksu’s Glen Kiladis has provided some advice to would-be developers, stating that capitalizing on fresh hardware for the upcoming holiday season would be a wise decision — especially when leaning towards Android.

“As the holidays approach and mobile app marketers gear up to increase spending on their mobile games, it might be a good time to consider allocating some of that holiday budget to Android,” explained Kiladis. “Fiksu’s CPI index, which measures the cost per app install directly attributed to advertising, showed Android games costs in October were down 26 percent compared to the same month last year, coming in at $1.16. On iOS, meanwhile, it was the complete reverse. iOS games CPI for the month of October was $1.01, and despite that being less than Android during the same month, it was 25 percent higher than iOS costs from one year ago.”

While that doesn’t mean the mobile app market will be slowing down anytime soon (if at all), it does provide a clear message to certain advertisers regarding the changing shape of said market, and how Android has become a bit more of a power player, despite the continuous presence of Apple and its new devices. It could be possible we’ll see another financial shift by this time next year, and one that could play even more in favor of Android — even if it is only by a few cents.