App Annie has become a very reliable site when it comes to seeing the best-selling (and most downloaded) applications and games on the mobile front. Now, it’s expanding its services even further, in an attempt to help developers get the most out of user information, according to TechCrunch.
The company has launched its new Audience Intelligence system, which enables developers to get a better comprehension of demographics from users, as well as information on preferences. It will also expand even further than that next year, when App Annie introduces the opportunity to keep an eye on sentiments of users, through the posting of reviews.
This latest tool works alongside the Intelligence product previously offered to developers, which has become quite effective. To prove how well the systems work together, the company reported that, in the United States, two-thirds of iOS Travel applications were downloaded by men for the year, ending September 2014. Other apps such as Lyft, Uber, Easy Taxi and others were also calculated, and led to a small rise in the numbers.
Meanwhile, App Annie also reported that two-fifths of the Travel app downloads came from people aged 35 and up, as were weather apps, which were highly enjoyed by older users.
Other stats include sports apps (such as ESPN) showing three-quarters of downloads coming from a male audience, while photo and video related applications, like Instagram and Snapchat, had a higher following with a female audience.
These are just the tip of the iceberg in terms of statistics developers can get from the new system, allowing them to make changes that could make them more effective in terms of sales. While this is hardly the first product to track such information, it’s certainly one that will prove beneficial to App Annie – and developers – down the road. (And with an audience of 60,000 publishers producing over 640,000 apps, that’s quite a bit.)
