App Downloads Over 2012 Holidays Reach New Highs

By David Radd

Posted January 3, 2013

Flurry says that 50 million Android and iOS devices were activated between December 25 and January 1. A full 17.4 million devices were activated on Christmas Day alone, compared to just 6.8 million activations last year.

There were 328 million app downloads on Christmas Day and 1.76 billion by the end of the period. The U.S. led the world with 604 million downloads, China was second with 183 million downloads (despite not celebrating Christmas), and the UK trailed in third with 132 million.

“Looking forward to 2013, Flurry expects the trend of one-billion-download weeks to become the norm, and that the industry will surpass the two-billion download week during Q4. Following a year where Google and Apple drove unprecedented adoption of mobile devices, Facebook declared itself a 'mobile' company, and Amazon and Microsoft both made significant investments into mobile computing, we look forward to continued record-breaking adoption of smart devices and applications,” writes Peter Farago of Flurry.



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